Professional
text/font is used mainly on this magazine, with the exception of the Masthead
which looks to be Italic, the fonts are easy to read and look the most
professional compared to other magazines that have used rather informal fonts. The colours are bold and expressive; they are
eye catching and link in to the 60’s era with the variety of colours and lack
of empty space. The colours are balanced out so that no part of the cover is
dominated by a certain tone of colour. This August edition contains various
music artists and bands but the main focus is on The Beatles, they are the
centre of attention and are one of the possible focal points of the front
cover. The photos are small so that it allows the front cover to have more than
one image; the choice of one big image to 5 smaller images is a common
occurrence with Music magazines in the 60’s. Advertisement of free albums draws
in the audience with part of what is in the article beside it “Song hits of
today/tomorrow” , it’s positioned directly in between the Masthead and the
Beatles photos and songs, this means whoever is interested in the magazine can
see what possible articles are inside. The list of songs and artists that are
on the cover are there to inform what is the magazine but also to draw in the
audience that like listening to the bands or the music, this leading them to
want to read and buy the magazine. Mainly, people will want the magazine for
The Beatles, meaning the target audience in particular is going to be of any
age that likes The Beatles, whom in general were/are very popular so quite a
lot of people would be attracted to this magazine. In consideration of other
Front Covers of that time, this was one of the well-structured designs as it’s
balanced in colour, the masthead is clear and the centre of attention is
understandable and easy to spot. Other 60’s magazines are very unique to
themselves, whether it may be different forms of shapes plastered together with
lots more colour than this front cover (10+ Colours).

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